[Case 01]
Elevating the Youth Baseball Experience Online - Reduced mobile bounce rates by over 25%
Sports
Cooperstown Dreams Park Website Redesign: Elevating the Youth Baseball Experience Online
[Project Overview]
Cooperstown Dreams Park is a renowned youth baseball tournament destination in Cooperstown, NY, offering a summer camp experience that blends tradition, sportsmanship, and community. The website serves as the primary touchpoint for families, coaches, and players nationwide, providing information on tournaments, registration, facilities, and the park’s storied legacy.
[Problem Statement]
Despite Cooperstown Dreams Park’s rich history and unique offerings, the existing website presented several UX/UI challenges:
Information Overload: Key messages about the camp’s legacy, registration, and facilities were buried in dense paragraphs, making it difficult for users to quickly find what they needed.
Navigation Complexity: The site’s navigation structure was not intuitive, especially for new visitors seeking essential information like tournament schedules, registration, or directions.
Visual Outdatedness: The design did not reflect the excitement or prestige of the Dreams Park experience, lacking visual cues that resonate with modern families and young athletes.
Mobile Responsiveness: With many users accessing the site via mobile devices, the lack of a fully responsive design hindered usability and engagement.
[Industry]
Sports
[My Role]
Lead Designer
[Platforms]
Desktop and Mobile
[Timeline]
4 months
[Persona]
Sarah Thompson
Marketing Manager
I want my son to have the best week of his life at Cooperstown, but I also need to know we’re prepared and supported every step of the way.
Age: 29
Location: Suburban New Jersey
Tech Proficiency: Moderate
Gender: Feale
[Goal]
Ensure her son has an unforgettable, safe, and enriching baseball camp experience.
Easily access clear information about tournament schedules, accommodations, and park facilities.
Connect with other parents and the Dreams Park community.
[Frustrations]
Frustrated by unclear navigation when seeking registration details, directions, or schedules.
Needs mobile-friendly access for on-the-go planning and updates.
Wants reassurance about safety, accommodations, and what to expect as a visiting parent.
[Process]
[01] User Research
Conducted interviews and online surveys with parents, coaches, and alumni to identify key user needs and pain points.
Analyzed website analytics to pinpoint high-traffic areas and common drop-off points, especially on mobile devices.
Performed a competitive audit of leading youth sports camp websites to benchmark best practices in navigation and content structure.
[01] User Research
Conducted interviews and online surveys with parents, coaches, and alumni to identify key user needs and pain points.
Analyzed website analytics to pinpoint high-traffic areas and common drop-off points, especially on mobile devices.
Performed a competitive audit of leading youth sports camp websites to benchmark best practices in navigation and content structure.
[02] Insights
Discovered that 70% of users accessed the site via mobile, but struggled with navigation and information overload.
Identified that parents prioritized quick access to registration, schedules, and travel information, while coaches needed clear tournament rules.
Found that emotional storytelling and legacy content significantly increased user engagement and sharing among alumni.
[02] Insights
Discovered that 70% of users accessed the site via mobile, but struggled with navigation and information overload.
Identified that parents prioritized quick access to registration, schedules, and travel information, while coaches needed clear tournament rules.
Found that emotional storytelling and legacy content significantly increased user engagement and sharing among alumni.
[03 Design Solution]
Redesigned the information architecture to surface high-priority actions (registration, schedules, directions) within two clicks.
Developed a modern, visually engaging interface using vibrant imagery, bold typography, and consistent baseball-inspired branding.
Created a dedicated Legacy section to highlight alumni stories, testimonials, and the park’s rich history, fostering a sense of community.
[03 Design Solution]
Redesigned the information architecture to surface high-priority actions (registration, schedules, directions) within two clicks.
Developed a modern, visually engaging interface using vibrant imagery, bold typography, and consistent baseball-inspired branding.
Created a dedicated Legacy section to highlight alumni stories, testimonials, and the park’s rich history, fostering a sense of community.
[04] Testing & Iteration
Conducted usability testing with target users on both desktop and mobile prototypes, collecting quantitative and qualitative feedback.
Iteratively refined navigation labels, button placements, and content hierarchy based on user confusion and task completion rates.
Achieved a 40% faster registration process and a measurable decrease in mobile bounce rates after implementing design improvements.
[04] Testing & Iteration
Conducted usability testing with target users on both desktop and mobile prototypes, collecting quantitative and qualitative feedback.
Iteratively refined navigation labels, button placements, and content hierarchy based on user confusion and task completion rates.
Achieved a 40% faster registration process and a measurable decrease in mobile bounce rates after implementing design improvements.
[Outcome]
Achieved a 45% website traffic in 1st year, making it significantly easier for parents and coaches.
Reduced mobile bounce rates by over 25%, indicating a smoother, more engaging experience for on-the-go users.
Increased user engagement with legacy and community content, resulting in a notable rise in time spent on site and content sharing among alumni and families.
[Case 01]
Elevating the Youth Baseball Experience Online - Reduced mobile bounce rates by over 25%
Sports
Cooperstown Dreams Park Website Redesign: Elevating the Youth Baseball Experience Online
[Project Overview]
Cooperstown Dreams Park is a renowned youth baseball tournament destination in Cooperstown, NY, offering a summer camp experience that blends tradition, sportsmanship, and community. The website serves as the primary touchpoint for families, coaches, and players nationwide, providing information on tournaments, registration, facilities, and the park’s storied legacy.
[Problem Statement]
Despite Cooperstown Dreams Park’s rich history and unique offerings, the existing website presented several UX/UI challenges:
Information Overload: Key messages about the camp’s legacy, registration, and facilities were buried in dense paragraphs, making it difficult for users to quickly find what they needed.
Navigation Complexity: The site’s navigation structure was not intuitive, especially for new visitors seeking essential information like tournament schedules, registration, or directions.
Visual Outdatedness: The design did not reflect the excitement or prestige of the Dreams Park experience, lacking visual cues that resonate with modern families and young athletes.
Mobile Responsiveness: With many users accessing the site via mobile devices, the lack of a fully responsive design hindered usability and engagement.
[Industry]
Sports
[My Role]
Lead Designer
[Platforms]
Desktop and Mobile
[Timeline]
4 months
[Persona]
Sarah Thompson
Marketing Manager
I want my son to have the best week of his life at Cooperstown, but I also need to know we’re prepared and supported every step of the way.
Age: 29
Location: Suburban New Jersey
Tech Proficiency: Moderate
Gender: Feale
[Goal]
Ensure her son has an unforgettable, safe, and enriching baseball camp experience.
Easily access clear information about tournament schedules, accommodations, and park facilities.
Connect with other parents and the Dreams Park community.
[Frustrations]
Frustrated by unclear navigation when seeking registration details, directions, or schedules.
Needs mobile-friendly access for on-the-go planning and updates.
Wants reassurance about safety, accommodations, and what to expect as a visiting parent.
[Process]
[01] User Research
Conducted interviews and online surveys with parents, coaches, and alumni to identify key user needs and pain points.
Analyzed website analytics to pinpoint high-traffic areas and common drop-off points, especially on mobile devices.
Performed a competitive audit of leading youth sports camp websites to benchmark best practices in navigation and content structure.
[01] User Research
Conducted interviews and online surveys with parents, coaches, and alumni to identify key user needs and pain points.
Analyzed website analytics to pinpoint high-traffic areas and common drop-off points, especially on mobile devices.
Performed a competitive audit of leading youth sports camp websites to benchmark best practices in navigation and content structure.
[02] Insights
Discovered that 70% of users accessed the site via mobile, but struggled with navigation and information overload.
Identified that parents prioritized quick access to registration, schedules, and travel information, while coaches needed clear tournament rules.
Found that emotional storytelling and legacy content significantly increased user engagement and sharing among alumni.
[02] Insights
Discovered that 70% of users accessed the site via mobile, but struggled with navigation and information overload.
Identified that parents prioritized quick access to registration, schedules, and travel information, while coaches needed clear tournament rules.
Found that emotional storytelling and legacy content significantly increased user engagement and sharing among alumni.
[03 Design Solution]
Redesigned the information architecture to surface high-priority actions (registration, schedules, directions) within two clicks.
Developed a modern, visually engaging interface using vibrant imagery, bold typography, and consistent baseball-inspired branding.
Created a dedicated Legacy section to highlight alumni stories, testimonials, and the park’s rich history, fostering a sense of community.
[03 Design Solution]
Redesigned the information architecture to surface high-priority actions (registration, schedules, directions) within two clicks.
Developed a modern, visually engaging interface using vibrant imagery, bold typography, and consistent baseball-inspired branding.
Created a dedicated Legacy section to highlight alumni stories, testimonials, and the park’s rich history, fostering a sense of community.
[04] Testing & Iteration
Conducted usability testing with target users on both desktop and mobile prototypes, collecting quantitative and qualitative feedback.
Iteratively refined navigation labels, button placements, and content hierarchy based on user confusion and task completion rates.
Achieved a 40% faster registration process and a measurable decrease in mobile bounce rates after implementing design improvements.
[04] Testing & Iteration
Conducted usability testing with target users on both desktop and mobile prototypes, collecting quantitative and qualitative feedback.
Iteratively refined navigation labels, button placements, and content hierarchy based on user confusion and task completion rates.
Achieved a 40% faster registration process and a measurable decrease in mobile bounce rates after implementing design improvements.
[Outcome]
Achieved a 45% website traffic in 1st year, making it significantly easier for parents and coaches.
Reduced mobile bounce rates by over 25%, indicating a smoother, more engaging experience for on-the-go users.
Increased user engagement with legacy and community content, resulting in a notable rise in time spent on site and content sharing among alumni and families.
[Case 01]
Elevating the Youth Baseball Experience Online - Reduced mobile bounce rates by over 25%
Sports
Cooperstown Dreams Park Website Redesign: Elevating the Youth Baseball Experience Online
[Project Overview]
Cooperstown Dreams Park is a renowned youth baseball tournament destination in Cooperstown, NY, offering a summer camp experience that blends tradition, sportsmanship, and community. The website serves as the primary touchpoint for families, coaches, and players nationwide, providing information on tournaments, registration, facilities, and the park’s storied legacy.
[Problem Statement]
Despite Cooperstown Dreams Park’s rich history and unique offerings, the existing website presented several UX/UI challenges:
Information Overload: Key messages about the camp’s legacy, registration, and facilities were buried in dense paragraphs, making it difficult for users to quickly find what they needed.
Navigation Complexity: The site’s navigation structure was not intuitive, especially for new visitors seeking essential information like tournament schedules, registration, or directions.
Visual Outdatedness: The design did not reflect the excitement or prestige of the Dreams Park experience, lacking visual cues that resonate with modern families and young athletes.
Mobile Responsiveness: With many users accessing the site via mobile devices, the lack of a fully responsive design hindered usability and engagement.
[Industry]
Sports
[My Role]
Lead Designer
[Platforms]
Desktop and Mobile
[Timeline]
4 months
[Persona]
Sarah Thompson
Marketing Manager
I want my son to have the best week of his life at Cooperstown, but I also need to know we’re prepared and supported every step of the way.
Age: 29
Location: Suburban New Jersey
Tech Proficiency: Moderate
Gender: Feale
[Goal]
Ensure her son has an unforgettable, safe, and enriching baseball camp experience.
Easily access clear information about tournament schedules, accommodations, and park facilities.
Connect with other parents and the Dreams Park community.
[Frustrations]
Frustrated by unclear navigation when seeking registration details, directions, or schedules.
Needs mobile-friendly access for on-the-go planning and updates.
Wants reassurance about safety, accommodations, and what to expect as a visiting parent.
[Process]
[01] User Research
Conducted interviews and online surveys with parents, coaches, and alumni to identify key user needs and pain points.
Analyzed website analytics to pinpoint high-traffic areas and common drop-off points, especially on mobile devices.
Performed a competitive audit of leading youth sports camp websites to benchmark best practices in navigation and content structure.
[02] Insights
Discovered that 70% of users accessed the site via mobile, but struggled with navigation and information overload.
Identified that parents prioritized quick access to registration, schedules, and travel information, while coaches needed clear tournament rules.
Found that emotional storytelling and legacy content significantly increased user engagement and sharing among alumni.
[03 Design Solution]
Redesigned the information architecture to surface high-priority actions (registration, schedules, directions) within two clicks.
Developed a modern, visually engaging interface using vibrant imagery, bold typography, and consistent baseball-inspired branding.
Created a dedicated Legacy section to highlight alumni stories, testimonials, and the park’s rich history, fostering a sense of community.
[04] Testing & Iteration
Conducted usability testing with target users on both desktop and mobile prototypes, collecting quantitative and qualitative feedback.
Iteratively refined navigation labels, button placements, and content hierarchy based on user confusion and task completion rates.
Achieved a 40% faster registration process and a measurable decrease in mobile bounce rates after implementing design improvements.
[Outcome]