[Case 05]
Mega Menu Optimization: Driving Conversions Through Mobile-First Navigation - 76% increase in mobile menu engagement
E-Commerce
Prostand
Redesigning sports merchandise discovery with league-centric mega menus and gender filtering, supported by heatmap-driven insights for 80% mobile traffic dominance.
[Project Overview]
Pro Standard, a premier retailer of licensed sports headwear, needed to streamline navigation for its extensive inventory across 32+ professional leagues (NFL, NBA, MLB, NHL) and 150+ college teams. With 80% of traffic coming from mobile devices 3, the project focused on creating a mobile-first mega menu that simplifies team/league discovery while maintaining desktop functionality.
[Problem Statement]
How might we reorganize Pro Standard's navigation to help fans quickly find their teams across multiple leagues on mobile devices, while increasing cross-league exploration and average order value?
[Industry]
E-Commerce
[My Role]
UX UI Specialist
[Platforms]
Desktop and Mobile
[Timeline]
2 Weeks
[Persona]
Jake Thompson
Founder
Multisport enthusiast who follows 3 NFL teams, 2 NBA franchises, and his alma mater. Shops primarily via smartphone during commutes/game days.
34
Location: Miami
Tech Proficiency: High
Gender: Male
[Goals]
Find specific team gear within 3 clicks.
Compare similar items across rival teams.
Discover new league collections easily.
[Frustration]
Overwhelming dropdowns with 200+ team links.
Difficulty switching between leagues.
Hidden gender-specific filters.
[Process]
[User-Research]
Analyzed 2,400+ mobile sessions showing 68% bounce rate on category pages.
Heatmaps revealed 92% of mobile users never reached third-level menus.
45% of support tickets cited "can't find my team" as primary issue.
[User-Research]
Analyzed 2,400+ mobile sessions showing 68% bounce rate on category pages.
Heatmaps revealed 92% of mobile users never reached third-level menus.
45% of support tickets cited "can't find my team" as primary issue.
[Insights]
Users mentally organize by league → team
Mobile users prefer horizontal swiping over vertical scrolling
78% of conversions came from visible "Shop by Gender" filters
[Insights]
Users mentally organize by league → team
Mobile users prefer horizontal swiping over vertical scrolling
78% of conversions came from visible "Shop by Gender" filters
[Design Solution]
League-First Mega Menu Architecture.
Mobile-Optimized Interaction Model.
Featured Collections are always be visible directly.
[Design Solution]
League-First Mega Menu Architecture.
Mobile-Optimized Interaction Model.
Featured Collections are always be visible directly.
[Test]
A/B tested 4 menu variants using heatmaps - Variant C (logo grids + team) increased mobile CTR by 85%.
Simplified college navigation from 5 to 3 tiers based on scroll maps.
Added haptic feedback on menu interactions after user requests.
[Test]
A/B tested 4 menu variants using heatmaps - Variant C (logo grids + team) increased mobile CTR by 85%.
Simplified college navigation from 5 to 3 tiers based on scroll maps.
Added haptic feedback on menu interactions after user requests.
[Outcome]
76% increase in mobile menu engagement
67% faster average checkout time
45% rise in cross-league purchases
[Case 05]
Mega Menu Optimization: Driving Conversions Through Mobile-First Navigation - 76% increase in mobile menu engagement
E-Commerce
Prostand
Redesigning sports merchandise discovery with league-centric mega menus and gender filtering, supported by heatmap-driven insights for 80% mobile traffic dominance.
[Project Overview]
Pro Standard, a premier retailer of licensed sports headwear, needed to streamline navigation for its extensive inventory across 32+ professional leagues (NFL, NBA, MLB, NHL) and 150+ college teams. With 80% of traffic coming from mobile devices 3, the project focused on creating a mobile-first mega menu that simplifies team/league discovery while maintaining desktop functionality.
[Problem Statement]
How might we reorganize Pro Standard's navigation to help fans quickly find their teams across multiple leagues on mobile devices, while increasing cross-league exploration and average order value?
[Industry]
E-Commerce
[My Role]
UX UI Specialist
[Platforms]
Desktop and Mobile
[Timeline]
2 Weeks
[Persona]
Jake Thompson
Founder
Multisport enthusiast who follows 3 NFL teams, 2 NBA franchises, and his alma mater. Shops primarily via smartphone during commutes/game days.
34
Location: Miami
Tech Proficiency: High
Gender: Male
[Goals]
Find specific team gear within 3 clicks.
Compare similar items across rival teams.
Discover new league collections easily.
[Frustration]
Overwhelming dropdowns with 200+ team links.
Difficulty switching between leagues.
Hidden gender-specific filters.
[Process]
[User-Research]
Analyzed 2,400+ mobile sessions showing 68% bounce rate on category pages.
Heatmaps revealed 92% of mobile users never reached third-level menus.
45% of support tickets cited "can't find my team" as primary issue.
[User-Research]
Analyzed 2,400+ mobile sessions showing 68% bounce rate on category pages.
Heatmaps revealed 92% of mobile users never reached third-level menus.
45% of support tickets cited "can't find my team" as primary issue.
[Insights]
Users mentally organize by league → team
Mobile users prefer horizontal swiping over vertical scrolling
78% of conversions came from visible "Shop by Gender" filters
[Insights]
Users mentally organize by league → team
Mobile users prefer horizontal swiping over vertical scrolling
78% of conversions came from visible "Shop by Gender" filters
[Design Solution]
League-First Mega Menu Architecture.
Mobile-Optimized Interaction Model.
Featured Collections are always be visible directly.
[Design Solution]
League-First Mega Menu Architecture.
Mobile-Optimized Interaction Model.
Featured Collections are always be visible directly.
[Test]
A/B tested 4 menu variants using heatmaps - Variant C (logo grids + team) increased mobile CTR by 85%.
Simplified college navigation from 5 to 3 tiers based on scroll maps.
Added haptic feedback on menu interactions after user requests.
[Test]
A/B tested 4 menu variants using heatmaps - Variant C (logo grids + team) increased mobile CTR by 85%.
Simplified college navigation from 5 to 3 tiers based on scroll maps.
Added haptic feedback on menu interactions after user requests.
[Outcome]
76% increase in mobile menu engagement
67% faster average checkout time
45% rise in cross-league purchases
[Case 05]
Mega Menu Optimization: Driving Conversions Through Mobile-First Navigation - 76% increase in mobile menu engagement
E-Commerce
Prostand
Redesigning sports merchandise discovery with league-centric mega menus and gender filtering, supported by heatmap-driven insights for 80% mobile traffic dominance.
[Project Overview]
Pro Standard, a premier retailer of licensed sports headwear, needed to streamline navigation for its extensive inventory across 32+ professional leagues (NFL, NBA, MLB, NHL) and 150+ college teams. With 80% of traffic coming from mobile devices 3, the project focused on creating a mobile-first mega menu that simplifies team/league discovery while maintaining desktop functionality.
[Problem Statement]
How might we reorganize Pro Standard's navigation to help fans quickly find their teams across multiple leagues on mobile devices, while increasing cross-league exploration and average order value?
[Industry]
E-Commerce
[My Role]
UX UI Specialist
[Platforms]
Desktop and Mobile
[Timeline]
2 Weeks
[Persona]
Jake Thompson
Founder
Multisport enthusiast who follows 3 NFL teams, 2 NBA franchises, and his alma mater. Shops primarily via smartphone during commutes/game days.
34
Location: Miami
Tech Proficiency: High
Gender: Male
[Goals]
Find specific team gear within 3 clicks.
Compare similar items across rival teams.
Discover new league collections easily.
[Frustration]
Overwhelming dropdowns with 200+ team links.
Difficulty switching between leagues.
Hidden gender-specific filters.
[Process]
[User-Research]
Analyzed 2,400+ mobile sessions showing 68% bounce rate on category pages.
Heatmaps revealed 92% of mobile users never reached third-level menus.
45% of support tickets cited "can't find my team" as primary issue.
[Insights]
Users mentally organize by league → team
Mobile users prefer horizontal swiping over vertical scrolling
78% of conversions came from visible "Shop by Gender" filters
[Design Solution]
League-First Mega Menu Architecture.
Mobile-Optimized Interaction Model.
Featured Collections are always be visible directly.
[Test]
A/B tested 4 menu variants using heatmaps - Variant C (logo grids + team) increased mobile CTR by 85%.
Simplified college navigation from 5 to 3 tiers based on scroll maps.
Added haptic feedback on menu interactions after user requests.
[Outcome]