[Case 02]
Enhancing the Southern California Luxury Experience - 25% boost in direct bookings, reducing reliance on third-party platforms.
Travel
Waterfront Beach Resort: Elevating the Digital Hospitality Experience
Transforming luxury resort booking and guest engagement through user-centered design and interactive features, achieving a 30% increase in user engagement and a 25% boost in bookings. All WCAG guidelines are applied.
[Project Overview]
The Waterfront Beach Resort, located in Huntington Beach, California, is a premier oceanfront destination offering upscale coastal accommodations, dining, and event spaces. The project aimed to enhance the resort’s digital presence by revamping the website’s user experience, focusing on intuitive navigation, interactive event calendars, and streamlined booking processes. The goal was to increase user engagement and drive more direct bookings for both leisure and business travelers
[Problem Statement]
How might we create a seamless and inviting digital experience for Waterfront Beach Resort guests that reflects the luxury and vibrancy of the property, while making it easy to explore amenities, book stays, and discover events?
[Industry]
Travel
[My Role]
UX UI Designer
[Platforms]
Desktop and Mobile
[Timeline]
1 month
[Persona]
Emily Chen
Lead Project Manager
She often plans weekend getaways with her family and friends, seeking destinations that offer relaxation, activities, and easy planning.
Age: 34
Location: Los Angeles
Tech Proficiency: High
Gender: Female
[Goal]
Effortlessly find and book accommodations with ocean views.
Discover on-site dining, spa, and event options in advance.
Plan family-friendly activities and secure reservations for special amenities.
[Frustrations]
Complicated or lengthy booking processes.
Difficulty finding up-to-date event schedules.
Lack of clear information about amenities and packages.
[Process]
[01] User Research
Conducted interviews with past guests and prospective travelers to identify pain points in the online booking journey.
Analyzed user behavior data to pinpoint where users dropped off in the process.
Reviewed competitor resort websites to benchmark digital hospitality standards.
[01] User Research
Conducted interviews with past guests and prospective travelers to identify pain points in the online booking journey.
Analyzed user behavior data to pinpoint where users dropped off in the process.
Reviewed competitor resort websites to benchmark digital hospitality standards.
[02] Insights
Users prioritize quick access to room availability, rates, and special offers.
Interactive event calendars are highly valued for planning stays around activities.
Visual storytelling (photos, virtual tours) increases user confidence and excitement.
[02] Insights
Users prioritize quick access to room availability, rates, and special offers.
Interactive event calendars are highly valued for planning stays around activities.
Visual storytelling (photos, virtual tours) increases user confidence and excitement.
[03 Design Solution]
Developed an intuitive, mobile-first navigation system for easy access to rooms, dining, events, and amenities.
Integrated an interactive event calendar and booking widget, allowing guests to view and reserve experiences in real time.
Enhanced visual appeal with immersive photography, clear calls-to-action, and streamlined booking flows.
[03 Design Solution]
Developed an intuitive, mobile-first navigation system for easy access to rooms, dining, events, and amenities.
Integrated an interactive event calendar and booking widget, allowing guests to view and reserve experiences in real time.
Enhanced visual appeal with immersive photography, clear calls-to-action, and streamlined booking flows.
[04] Testing & Iteration
Usability testing with target users to refine navigation and booking steps.
A/B testing of event calendar layouts to maximize engagement and clarity.
Iterative feedback loops with resort staff to ensure operational alignment and accuracy of information.
[04] Testing & Iteration
Usability testing with target users to refine navigation and booking steps.
A/B testing of event calendar layouts to maximize engagement and clarity.
Iterative feedback loops with resort staff to ensure operational alignment and accuracy of information.
[Outcome]
30% increase in user engagement on the website following redesign.
25% boost in direct bookings, reducing reliance on third-party platforms.
Positive guest feedback on ease of planning and booking, reflected in online reviews.
[Case 02]
Enhancing the Southern California Luxury Experience - 25% boost in direct bookings, reducing reliance on third-party platforms.
Travel
Waterfront Beach Resort: Elevating the Digital Hospitality Experience
Transforming luxury resort booking and guest engagement through user-centered design and interactive features, achieving a 30% increase in user engagement and a 25% boost in bookings. All WCAG guidelines are applied.
[Project Overview]
The Waterfront Beach Resort, located in Huntington Beach, California, is a premier oceanfront destination offering upscale coastal accommodations, dining, and event spaces. The project aimed to enhance the resort’s digital presence by revamping the website’s user experience, focusing on intuitive navigation, interactive event calendars, and streamlined booking processes. The goal was to increase user engagement and drive more direct bookings for both leisure and business travelers
[Problem Statement]
How might we create a seamless and inviting digital experience for Waterfront Beach Resort guests that reflects the luxury and vibrancy of the property, while making it easy to explore amenities, book stays, and discover events?
[Industry]
Travel
[My Role]
UX UI Designer
[Platforms]
Desktop and Mobile
[Timeline]
1 month
[Persona]
Emily Chen
Lead Project Manager
She often plans weekend getaways with her family and friends, seeking destinations that offer relaxation, activities, and easy planning.
Age: 34
Location: Los Angeles
Tech Proficiency: High
Gender: Female
[Goal]
Effortlessly find and book accommodations with ocean views.
Discover on-site dining, spa, and event options in advance.
Plan family-friendly activities and secure reservations for special amenities.
[Frustrations]
Complicated or lengthy booking processes.
Difficulty finding up-to-date event schedules.
Lack of clear information about amenities and packages.
[Process]
[01] User Research
Conducted interviews with past guests and prospective travelers to identify pain points in the online booking journey.
Analyzed user behavior data to pinpoint where users dropped off in the process.
Reviewed competitor resort websites to benchmark digital hospitality standards.
[01] User Research
Conducted interviews with past guests and prospective travelers to identify pain points in the online booking journey.
Analyzed user behavior data to pinpoint where users dropped off in the process.
Reviewed competitor resort websites to benchmark digital hospitality standards.
[02] Insights
Users prioritize quick access to room availability, rates, and special offers.
Interactive event calendars are highly valued for planning stays around activities.
Visual storytelling (photos, virtual tours) increases user confidence and excitement.
[02] Insights
Users prioritize quick access to room availability, rates, and special offers.
Interactive event calendars are highly valued for planning stays around activities.
Visual storytelling (photos, virtual tours) increases user confidence and excitement.
[03 Design Solution]
Developed an intuitive, mobile-first navigation system for easy access to rooms, dining, events, and amenities.
Integrated an interactive event calendar and booking widget, allowing guests to view and reserve experiences in real time.
Enhanced visual appeal with immersive photography, clear calls-to-action, and streamlined booking flows.
[03 Design Solution]
Developed an intuitive, mobile-first navigation system for easy access to rooms, dining, events, and amenities.
Integrated an interactive event calendar and booking widget, allowing guests to view and reserve experiences in real time.
Enhanced visual appeal with immersive photography, clear calls-to-action, and streamlined booking flows.
[04] Testing & Iteration
Usability testing with target users to refine navigation and booking steps.
A/B testing of event calendar layouts to maximize engagement and clarity.
Iterative feedback loops with resort staff to ensure operational alignment and accuracy of information.
[04] Testing & Iteration
Usability testing with target users to refine navigation and booking steps.
A/B testing of event calendar layouts to maximize engagement and clarity.
Iterative feedback loops with resort staff to ensure operational alignment and accuracy of information.
[Outcome]
30% increase in user engagement on the website following redesign.
25% boost in direct bookings, reducing reliance on third-party platforms.
Positive guest feedback on ease of planning and booking, reflected in online reviews.
[Case 02]
Enhancing the Southern California Luxury Experience - 25% boost in direct bookings, reducing reliance on third-party platforms.
Travel
Waterfront Beach Resort: Elevating the Digital Hospitality Experience
Transforming luxury resort booking and guest engagement through user-centered design and interactive features, achieving a 30% increase in user engagement and a 25% boost in bookings. All WCAG guidelines are applied.
[Project Overview]
The Waterfront Beach Resort, located in Huntington Beach, California, is a premier oceanfront destination offering upscale coastal accommodations, dining, and event spaces. The project aimed to enhance the resort’s digital presence by revamping the website’s user experience, focusing on intuitive navigation, interactive event calendars, and streamlined booking processes. The goal was to increase user engagement and drive more direct bookings for both leisure and business travelers
[Problem Statement]
How might we create a seamless and inviting digital experience for Waterfront Beach Resort guests that reflects the luxury and vibrancy of the property, while making it easy to explore amenities, book stays, and discover events?
[Industry]
Travel
[My Role]
UX UI Designer
[Platforms]
Desktop and Mobile
[Timeline]
1 month
[Persona]
Emily Chen
Lead Project Manager
She often plans weekend getaways with her family and friends, seeking destinations that offer relaxation, activities, and easy planning.
Age: 34
Location: Los Angeles
Tech Proficiency: High
Gender: Female
[Goal]
Effortlessly find and book accommodations with ocean views.
Discover on-site dining, spa, and event options in advance.
Plan family-friendly activities and secure reservations for special amenities.
[Frustrations]
Complicated or lengthy booking processes.
Difficulty finding up-to-date event schedules.
Lack of clear information about amenities and packages.
[Process]
[01] User Research
Conducted interviews with past guests and prospective travelers to identify pain points in the online booking journey.
Analyzed user behavior data to pinpoint where users dropped off in the process.
Reviewed competitor resort websites to benchmark digital hospitality standards.
[02] Insights
Users prioritize quick access to room availability, rates, and special offers.
Interactive event calendars are highly valued for planning stays around activities.
Visual storytelling (photos, virtual tours) increases user confidence and excitement.
[03 Design Solution]
Developed an intuitive, mobile-first navigation system for easy access to rooms, dining, events, and amenities.
Integrated an interactive event calendar and booking widget, allowing guests to view and reserve experiences in real time.
Enhanced visual appeal with immersive photography, clear calls-to-action, and streamlined booking flows.
[04] Testing & Iteration
Usability testing with target users to refine navigation and booking steps.
A/B testing of event calendar layouts to maximize engagement and clarity.
Iterative feedback loops with resort staff to ensure operational alignment and accuracy of information.
[Outcome]